Our mission as a brand which reaches many young teens & adults is to fully promote self expression and freedom to be themselves.
Our clothing is meant to make you feel good and feel like your true authentic self.
Clothing is a huge part of self expression and we want to help make wearable art a thing.
Our clothing is sustainably made in our home studio in Charleston, SC by owner Gianna Lucia. Each item is hand painted, hand dyed, hand screen printed/vinyl, sewn, and carefully curated repurposed items.
True Lucia also vows to always help the homeless and those in need by donating 5% of every order to different organizations each month.